By Kenneth D. Lawrence, Ronald Klimberg
The target of this study annual is to give cutting-edge stories within the program of forecasting methodologies to such components as revenues, advertising, and strategic selection making. (An exact, strong forecast is necessary to powerful selection making). the point of interest of the learn annual is purposes - and practitioner-oriented. the themes will typically comprise revenues and advertising, forecasting, new product forecasting, judgmentally dependent forecasting, the appliance of surveys to forecasting, forecasting for strategic enterprise judgements, advancements in forecasting accuracy, and revenues reaction types. it's the course of the editorial board to stimulate the curiosity of the practitioners of forecasting to equipment and strategies which are proper.
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