By Bob Burton
Public kin execs invisibly effect almost about each information tale we learn, see and listen to. much more major is what they have the ability to preserve out of the inside track altogether.
Inside Spin is the 1st backstage research of the billion buck a 12 months Australian PR undefined. Bob Burton illuminates the hardball and delicate strategies utilized by PR businesses to smother dissenting viewpoints, masks sponsors, court docket newshounds, assault company opponents and effect politicians. via specific case reviews from either deepest and public sectors, he indicates simply how a lot PR filters what we see, pay attention and examine the enterprises that impact our lives and form our society.
Inside Spin is a searing divulge of the impression and the deep-pocketed businesses they serve.
'While reporters give up to the expanding mastery of the incorrect information undefined, media shoppers will extra frequently have to turn into their very own gatekeepers. Bob Burton's Inside Spin is a entire guidebook.'
Chris Masters, ABC television 4 Corners
'A punchy and passionate ebook that tells us issues we have to learn about either PR and journalism.'
Margaret Simons, writer and journalist
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